For reference, a bus company KMB in Hong Kong is serving over 4 million passengers with less than 4,000 buses. (Source Wiki 2018)
(Transaction fee income is NOT included in this table)
| FY1 | FY2 | FY3 | FY4 | ||
|---|---|---|---|---|---|
| No. of Passengers (in ,000) | 1000 | ||||
| Conversion Rate | 10% | 34% | 34% | 22% | |
| No. of Terminals | 3300 | ||||
| Deployment Rate | 10% | 34% | 34% | 22% | |
| Cost of Smart Card ($0.60) | $1 | ||||
| Stored Values | $3 | ||||
| server cost per ,000 passengers/year | $60 | ||||
| Cost of Terminal | $300 |
| Cash Flow | FY1 | FY2 | FY3 | FY4 | |
|---|---|---|---|---|---|
| Cash In | |||||
| No. of new passengers (,000) | 100 | 340 | 340 | 220 | |
| Stored Values | $3 | $300 | $1020 | $1020 | $660 |
| Cash Out | |||||
| No. of new terminals | 330 | 1122 | 1122 | 726 | |
| Cost of Cards($0.60) | $1 | $60 | $204 | $204 | $132 |
| Cost of Terminals | $300 | $99 | $337 | $337 | $218 |
| Server | $60 | $6 | $20 | $20 | $13 |
| Cash Flow | $135 | $459 | $459 | $297 | |
| Accumulative Cash Flow ($,000) | $135 | $594 | $1053 | $1350 |